Hi, I'm Paul McGregor - a communications, co-design and social policy professional making things happen from the Nelson region at the top of the South Island.
I help organisations with a social purpose to get new ideas off the ground, and tell a compelling story about their impact. Want to know more about my experience to date? Just head on over to LinkedIn.
My real passion lies in bringing diverse groups of people together to create new ways to address complex social challenges. Some people call this a social lab. Others call it community-led development. Most people have no idea what I'm talking about when I try to explain this at a dinner party.
I like to combine tools and methods from all sorts of worlds. Social entrepreneurship and lean startups. Design-thinking. Marketing and sales. Facilitation. Law and policy. To name just a few.
I'm frustrated by box ticking, and in a boring meeting I'll be the one asking 'What's even our purpose here'? or 'What do our customers/users/clients/partners think?' or 'How might we...'
Thanks for showing up.
Yep, mornings aren't traditionally my strong point. But, once awake, I'm motivated by some of the complex social challenges in my corner of the world.
There's plenty to love about living in little old NZ; for many people, things are pretty rosy here. Yet, in the midst of that, we have facts like these:
These challenges are complex, continually evolving and systemic. That's what makes them so difficult to solve, and so worth getting out of bed for.
I write this in a rare moment of peace at home in Nelson. I've just returned from Auckland where I've been hosting a codesign process for Youthlaw Aotearoa. They're taking a brave step into the unknown by inviting young people to help shape the next iteration of their organisation.
The other half of my paid working life is with Adult Learning Support - a second-chance school for adults in Nelson. I'm loving the freedom in that work. Jumping from being on-the-ground alongside people learning again for the first time in years. And then sticking up my head to figure out how to align our marketing, funding or IT systems better with the people we're trying to serve.
I'm a member of three amazing tribes who keep me learning, connected and on-point.